Tag: Press Releases

DALLAS (Feb. 2, 2026) – Original ChopShop, the feel-good fast-casual concept known for its diverse menu of customizable bowls, salads, sandwiches and more, is rolling out a new spring campaign designed to showcase its extensive offerings, introduce new items and give guests more ways to engage with the brand through an enhanced app experience.

Available Feb. 10 through May 11, the campaign introduces the in-app Feel Good Foodie Challenge, encouraging guests to explore every menu category and discover new favorites while earning bonus Chops and exclusive rewards. The challenge spans eight categories, including bowls, salads, sandwiches, breakfast, superfruit bowls, protein shakes, juice and parfaits, giving guests plenty of ways to mix up their routine and tour the menu while earning rewards along the way.

As the in-app stamps add up, so do the benefits, with bonus points and dollar-off incentives available at key milestones, including $5 and $10 rewards. At the root of this promotion is showcasing all that the Original ChopShop app has to offer while adding an extra layer of excitement by encouraging guests to discover something new with every visit.

The campaign also highlights new menu enhancements and additions, including the return of the fan-favorite Italian Salad, affordable iced lattes and the addition of swirls to protein shakes, making these popular menu items even more unique and identifiable. 

“The Feel Good Foodie challenge highlights what truly sets ChopShop apart in a fun, engaging way,” said Jason Morgan, CEO of Original ChopShop. “With a large, diversified menu featuring a variety of flavor profiles, we give guests endless ways to customize and discover new favorites. Our app makes exploring the menu simple –– and rewarding.”

To learn more about the feel good brand and explore its extensive menu offerings, visit OriginalChopShop.com. Download the Original ChopShop app and join the Chops Loyalty rewards program for exclusive food and beverage offers.

About Original ChopShop

Founded in Old Town Scottsdale, Arizona in 2013, Original ChopShop currently has 27 Shops in Phoenix, Dallas-Fort Worth, Houston, College Station, Tucson and Atlanta. Original ChopShop provides a warm, welcoming place where guests “Fuel Their Well-Being” with flavorful food that’s “Chopped-in-Shop” daily with real, quality ingredients. The team at Original ChopShop is proud to offer customizable food for “Every/Body,” providing a variety of dietary-friendly items for adults and children, including food free of gluten, dairy, lactose and soy, along with vegetarian and vegan options. For more information, visit originalchopshop.com or follow the brand on Facebook, Instagram, X and TikTok and #JustFeelGood.

DALLAS (Jan. 14, 2026) – Original ChopShop, the feel good fast-casual concept known for its large, diverse menu of customizable bowls, salads, sandwiches and more, closed out 2025 with a year defined by strong performance, industry recognition and steady demand that positions the brand for continued development in 2026.

For year-end 2025, the Company had:

          – Record annual brand sales with 11 of 22 comp Shops achieving best EVER! annual sales volumes.

          – A ninth consecutive year of positive EBITDA.

          – Positive SSS of +4.6% for full year 2025 with SSS being positive for 19 of the last 21 accounting periods.

          – Positive traffic of +5.4% for full year 2025 with traffic being positive for 17 consecutive accounting periods.

          – 55% digital transactions, with almost half originating directly from the Company’s website and app.

          – Hourly team member turnover of 99%, with tenure of core hourly team members at two years and nine months.

          – GM tenure of 4.5 years, with 81% of GMs being internal promotes.

          – Average Google Star ratings of 4.6 for the brand.

The brand’s momentum was further validated through industry recognition. In 2025, Original ChopShop was recognized at No. 13 in Fast Casual’s “Top 100 Movers & Shakers” list and was also a recipient of Fast Casual’s “Top 30 Movers & Shakers” in Catering. The brand was also ranked on Nation’s Restaurant News’ 2025 “100 Under 100: Emerging Restaurant Chains” list.

“2025 was another successful year for Original ChopShop,” said CEO Jason Morgan. “The recognition we received, along with our sales performance and our guest and team engagement, reinforces that our focus on feel good food for every lifestyle, genuine hospitality and a disciplined digital strategy is resonating in the communities we serve. We’re proud of the progress and excited about what’s ahead.”

Building on its existing traction, the concept continued its growth in 2025 by opening two new Shops. The year included a February opening in College Station, Texas, followed by a Midtown Phoenix opening in November. Original ChopShop plans to open four additional Shops in 2026, beginning with Fort Worth Medical District in March, followed by Memorial City in Houston and Peoria, Arizona, in July and Richardson, Texas, in September.

“With a proven operating model and teams who care deeply about what they do, we’re heading into 2026 focused on disciplined growth and strengthening our presence in existing,” said Morgan. “As we continue to grow, our commitment stays the same –– serving affordable, feel good food made with high-quality ingredients and creating experiences that inspire guests to just feel good.”

To learn more about the feel good brand and explore its extensive menu offerings, visit OriginalChopShop.com. Download the Original ChopShop app and join the Chops Loyalty rewards program for exclusive food and beverage offers.

About Original ChopShop

Founded in Old Town Scottsdale, Arizona in 2013, Original ChopShop currently has 27 locations in Phoenix, Dallas-Fort Worth, Houston, College Station, Tucson and Atlanta. Original ChopShop provides a warm, welcoming place where guests “Fuel Their Well-Being” with flavorful food that’s “Chopped-in-Shop” daily with real, quality ingredients. The team at Original ChopShop is proud to offer customizable food for “Every/Body,” providing a variety of dietary-friendly items for adults and children, including food free of gluten, dairy, lactose and soy, along with vegetarian and vegan options. For more information, visit originalchopshop.com or follow the brand on Facebook, Instagram, X and TikTok and #JustFeelGood.

DALLAS (Oct. 30, 2025) – Original ChopShop, the fast-casual eatery known for its wholesome ingredients and customizable options that cater to every lifestyle, is unveiling a new Winter Campaign featuring seasonal menu items, exclusive promotions and exciting in-app experiences beginning Nov. 4.

To kick off the season of cheer, the brand is introducing Nutella to its offerings alongside the new HazelBerry Toast — featuring the chocolate-hazelnut spread topped with banana, strawberry, honey and chia seeds served on multi-grain toast. For those who crave some post-workout fuel, the new Blueberry Boost Protein Shake delivers a powerful punch of flavor and nutrition. This energizing blend of blueberry, banana, Nutella, peanut butter, vanilla whey protein, Greek yogurt and oat milk creates the perfect pick-me-up to fuel any day.

Original ChopShop is also launching its annual fund load challenge through the mobile app. From Nov. 4 – Dec. 31, guests who load $50 in the app will get $3 off every day in January and one free cookie reward. Additionally, those who load $100 into the app will get $3 off every day in January and February on top of two free cookie rewards. Loyalty members and social media followers are also encouraged to participate in the “7 Days of Unwrapping” Instagram campaign from Dec. 15-21, a weeklong series of daily offers and surprise giveaways to unwrap.

“This season, we’re excited to introduce Nutella to the ChopShop menu — a new way to treat yourself or as a peanut butter alternative,” said Original ChopShop CEO Jason Morgan. “Whether you’re in the mood for something sweet or looking for a new twist on your favorite shake or acai bowl, Nutella increases the feel-good options available in the Shop. In addition, our holiday fund load campaign gives guests daily incentives to start the new year off right – choosing ChopShop as their place to recharge, connect and feel good about what they’re eating to begin the new year.”

To learn more about the feel good brand and explore its extensive menu offerings, visit OriginalChopShop.com. Download the Original ChopShop app and join the Chops Loyalty rewards program for exclusive food and beverage offers.

PHOENIX, Ariz. (Sept. 25, 2025) – Original ChopShop, the fast-casual eatery known for its feel good bowls, salads, sandwiches and more, is officially opening its doors in Midtown Phoenix at 2817 North 7^th St. on Nov. 5. This opening marks Original ChopShop’s 11^th Arizona Shop and the 27^th brandwide.

Located at the corner of 7^th Street and Thomas Road, steps from Phoenix Country Club, North High School and Phoenix Children’s Hospital, the new Midtown Shop will soon serve as a convenient stop for neighbors, students, visitors and hospital staff. Guests can look forward to indulging in signature ChopShop favorites, including protein bowls, superfruit bowls, salads, sandwiches, juices and all-day breakfast, fully customizable to suit dietary preferences, including gluten-free, dairy-free, vegetarian, vegan or protein-rich.

In celebration of the opening, doors will open at 10 a.m. to welcome the first 75 guests in line with a ChopShop tote bag with the purchase of any breakfast entrée, bowl, salad or sandwich. Additionally, Original ChopShop is dedicated to “Fueling The Well-Being” of its communities, and to fulfill this commitment, the brand is donating 10% of opening-day proceeds to Mental Health America of Arizona, an organization dedicated to advancing mental health awareness, promoting well-being and supporting individuals in achieving recovery. 

The Midtown Shop will also be debuting the first Fast Fuel Pick-Up Window in Phoenix, allowing guests to order ahead and quickly grab their favorite meals on the go.

“We’ve had our eye on Midtown Phoenix for a while, and it’s gratifying to finally bring Original ChopShop to this vibrant neighborhood,” said Jason Morgan, CEO of Original ChopShop. “This opening allows us to revitalize a high-profile corner while creating a space that connects with the community and supports people’s well-being every day.”

On opening day, the Shop will be open from 10 a.m. to 9 p.m. Following the grand opening, operating hours will be 7 a.m. to 9 p.m. Monday through Saturday and 7 a.m. to 8 p.m. on Sunday.

To learn more about the feel good brand and explore its extensive menu offerings, visit OriginalChopShop.com. Download the Original ChopShop app and join the Chops Loyalty rewards program for exclusive food and beverage offers.

DALLAS (May 14, 2025) –  Original ChopShop – the fast-casual favorite known for its convenient meals and feel good food — continues to evolve its already-diverse menu with the launch of its new Tikka Masala Chicken Bowl on May 20.

Built on a base of jasmine rice, the Tikka Masala Chicken Bowl is layered with savory grilled chicken, roasted vegetables, a rich and creamy tikka masala sauce, vibrant green chutney, smoked almonds and sweet-tart black currants. This bold new addition to Original ChopShop’s lineup is a flavorful, texture-packed bowl that’s crafted to satisfy and “Fuel Your Well-Being.”

Inspired by the aromatic, comforting flavors of Indian cuisine, this bowl brings a new global flair to the menu. Guests can now explore even more variety — whether they’re discovering ChopShop for the first time or looking to mix up their go-to order with something new.

“Our new Tikka Masala Chicken Bowl is a unique twist on a global favorite, crafted the ChopShop way – with whole ingredients and fully customizable to fit your lifestyle,” said CEO Jason Morgan. “We’re continuing to deliver on our promise of convenient, affordable, quality food that doesn’t sacrifice taste. It’s one of the best bowls we’ve created yet.”

The new Tikka Masala Chicken Bowl will be available at all 26 Original ChopShop locations across Atlanta, Houston, Dallas, Phoenix and Tucson.

To learn more about the feel-good brand and explore its extensive menu offerings, visit OriginalChopShop.com. Guests can also download the Original ChopShop app and sign up for Chops loyalty to earn 30 days of $3 off when you spend $7 or more in-app within 20 days of sign up.

DALLAS (Feb. 26, 2025) – Original ChopShop, the fast-casual eatery known for diverse menu of feel good food options, is celebrating its annual Juice Week from March 3–7 with an exciting lineup of exclusive promotions and the launch of a limited-time juice — the Evergreen.

Made with a hydrating blend of celery, kale, romaine, lime, ginger and parsley, the Evergreen is packed with nutrients and designed to help guests feel their best. With March being National Celery Month, this is the perfect time to grab this celery-forward juice.

Throughout Juice Week, Original ChopShop is offering in-app rewards and social media specials — the full schedule includes:

• March 3 (Monday): Free 16oz seasonal limited-time juice (available at all Shops).
• March 4 (Tuesday): A “Free Juice for a Year” social giveaway – three lucky winners will be selected.
• March 5 (Wednesday): 50% off any juice.
• March 6 (Thursday): Buy one 16oz juice, get a free 16oz juice.
• March 7 (Friday): Free 16oz juice of choice.

For the social giveaway, guests can enter by simply commenting on the giveaway post, sharing why they love Original ChopShop’s juices, tagging a friend and following @originalchopshop on Instagram (unlimited entries allowed).

“We look forward to Juice Week every year,” said Jason Morgan, CEO of Original ChopShop. “Juices are an essential part of our menu. We keep it simple with wholesome, nutrient-packed juices made from roots, fruits and veggies. This week is all about rewarding our loyal guests and also providing an opportunity for more guests to discover the many benefits of our juices.”

To learn more about the feel good brand and explore its extensive menu offerings, visit OriginalChopShop.com. Download the Original ChopShop app and join the Chops Loyalty rewards program for exclusive food and beverage offers.

*Juice Week will be available at Original ChopShop Shops in Atlanta, Houston, Dallas, Phoenix, College Station and Tucson

DALLAS (Jan. 28, 2025) –  Original ChopShop — the fast-casual eatery known for its convenient meals and feel good food — is continuing to evolve its diverse menu with the launch of the new Chop-rito Chicken Bowl and All Day Breakfast menu on Jan 28.

The Chop-rito Chicken Bowl is ChopShop’s very own burrito bowl featuring a perfect combination of black beans, jasmine rice, corn pico, salsa roja, a creamy jalapeño goat cheese spread, white cheddar and cilantro. This hearty, protein-packed and satisfying bowl brings just the right amount of spice and creaminess to make it the ultimate go-to meal.

The brand is expanding its breakfast offerings with a new All Day Breakfast menu, featuring a customizable Build Your Original Breakfast Bowl. Guests can create their original bowl from a selection of high-quality ingredients, from base to spread — whether they’re craving breakfast, brunch, a late afternoon snack or breakfast for dinner.

In addition, Original ChopShop is simplifying its menu to focus on offering the very best dishes, creating a more streamlined and enjoyable dining experience for every guest. These changes reflect the brand’s commitment to providing high-quality options that cater to all preferences, giving guests more of what they love.

“The Chop-rito Chicken Bowl offers a better-for-you and unique alternative to the burrito bowls that our walk-the-line bowl competitors offer,” said CEO Jason Morgan. “The Chop-Rito is made with white meat chicken and our new signature jalapeño goat cheese spread, providing our ChopShop guests who crave southwest flavors, that they previously had to go elsewhere for, a new ‘made for you’ bowl option. We are introducing an All Day Breakfast menu, including a build your own bowl, giving guests even more flexibility and access all day every day to the feel-good food they love.”

These new menu items will be available at Original ChopShop locations across Atlanta, Houston, Dallas, Phoenix, Tucson and College Station.

To learn more about the feel-good brand and explore its extensive menu offerings, visit OriginalChopShop.com. Download the Original ChopShop app and join the Chops Loyalty rewards program for exclusive food and beverage offers.

COLLEGE STATION, Texas (Jan. 24, 2024) – Original ChopShop — the fast-casual eatery known for its feel good bowls, salads, sandwiches, juices, acai and more  — is opening its doors to the College Station community at 1133 University Drive, Suite 100, on Jan. 29.

Starting at 10 a.m. on opening day, the first 75 guests to visit will receive an exclusive Original ChopShop tote bag. Additionally, students who visit in-Shop can enjoy a special Snacky Hour from 2 to 5 p.m. through Mar. 31, offering a half off discount on select items like 16oz juices, parfaits, superfruit bowls, protein shakes, cookies and more. Students must show a valid Student ID at the register.

Original ChopShop is dedicated to “Fueling The Well-Being” of its communities and to fulfill this commitment, the brand is donating 10% of opening day proceeds to NAMI Brazos Valley, a local organization dedicated to improving the quality of life for people with mental illness and their families through support, education and advocacy.

“We’re excited to introduce our feel good food to the Aggie community,” said CEO Jason Morgan. “Whether you’re a student studying late, a faculty member on the go, or anyone in between, we are here to offer better for you, quick options all day, every day. We are excited to join the Aggie family. Gig ’em!.”

Original ChopShop’s College Station location will operate from 7 a.m. to 9 p.m. Monday through Saturday and 7 a.m. to 8 p.m. on Sunday.

To learn more about the Feel Good Brand and explore its extensive menu offerings, visit OriginalChopShop.com. Download the Original ChopShop app and join the Chops Loyalty rewards program for exclusive food and beverage offers.

DALLAS (Oct. 31, 2024) – Original ChopShop is feeling festive this holiday season and offering its loyalty members added value including fast ordering through the app and New Year’s perks! With enticing bounce back offers to get the new year started just feeling good, there has never been a better time to visit Original ChopShop.

This holiday season, guests who pre-load their Original ChopShop Chops loyalty app with $50 will receive a $3 off reward to use every day in January 2025. For guests who pre-load $100 into their account, the $3 off offer is extended through the end of February 2025. In addition, Chops catering guests who order a minimum of $250 in direct catering from Nov. 1 – Dec. 31 will start the New Year with a $250 catering rewards balance, getting them that much closer to earning 10% back in Q1!

Continuing through the end of the year, Original ChopShop is offering several unique, seasonal menu items including:

• Italian Chop: A mix of house greens and arugula topped with salami, bacon, grape tomato, banana pepper, pickles and parmesan cheese, all tossed with crispy marinated croutons and a house-made Italian vinaigrette.
• Apple Chai Lemonade: Classic lemonade blended with apple juice and seasonal chai.
• Daily Date Protein Shake: A blend of coconut chia pudding, vanilla whey protein powder, dates, agave, chai, banana, and carrot juice.
• Sweet Loren’s Salted Caramel Chocolate Cookie: Sweet and salty and 100% better for you, gluten free, dairy free, peanut/tree nut free, plant based and non-GMO.

“The holidays are a hectic, and often expensive, time for everyone,” said Original ChopShop CEO Jason Morgan. ” ChopShop is proud to be a go-to spot for healthful food that fits seamlessly into busy, weekly routines. By loading funds into our app, it’s even faster and easier to access our feel good food on-the-go. We’re excited to fuel our guest’s holiday season and offer additional incentives to start the New Year off right.”

Original ChopShop makes better for you, affordable food options easily accessible on-the-go. By serving signature dishes such as its Teriyaki Chicken Bowl, Citrus Thai Salad and Acai Bowl, each guest can experience food that not only tastes good, but leaves them feeling good too. Download the Original ChopShop app and join the Chops Loyalty rewards program for exclusive food and beverage offers.

ATLANTA, Ga (Sept. 25, 2024) – Original ChopShop – the fast-casual eatery known for its feel good food and warm, welcoming dining experience – will open its newest Shop at 10920 Haynes Bridge Road in Alpharetta on October 9.

Original ChopShop offers a variety of better-for-you meals that are accessible on the go and available throughout the day for breakfast, lunch, snack and dinner. The combination of fast and friendly service and food made with whole ingredients allows every guest to “Fuel Their Well-Being” and enjoy food that not only tastes good but leaves them feeling good too.

On opening day, 10% of proceeds will go to the Mental Health America of Georgia organization. In addition, the first 50 in line will receive a ChopShop tote bag! To sweeten the deal, any guest who signs up for Chops loyalty program via the provided QR code from October 9 – December 9 will receive a free bowl, salad, or sandwich offer. *

“We are excited to continue building out the greater Atlanta market with the opening our new Shop in Alpharetta said CEO Jason Morgan. “Our commitment to providing wholesome, flavorful, and affordable food remains at the heart of our mission to “inspire others to just feel good.” Original ChopShop offers a space where the community can enjoy feel good food at any time of the day, whether it’s breakfast, lunch, a snack, or dinner. We look forward to becoming a valued part of the Alpharetta community.”

The Alpharetta Original ChopShop will operate from 9 a.m. to 9 p.m. Monday through Saturday, and 9 a.m. to 8 p.m. on Sunday. This opening marks the company’s 3^rd location in Georgia and its 26^th brandwide.

Original ChopShop strives to make eating well easily accessible while on-the-go. By serving iconic, signature dishes such as its Teriyaki Chicken Bowl, Citrus Thai Chop and Acai Bowl, each guest can experience feel good flavors. Download the Original ChopShop App and join the Chops Loyalty rewards program for tasty deals and exclusive food and beverage offers.

*Only one redemption per loyalty account, not combinable with other offers. Can only be applied towards dine in, to go, online and app direct orders. Not applicable toward tax, tip or delivery. Only valid at Alpharetta location. Reward expires 30 days after issuance.